If you're seeing something other than Verdana, the Font is Graublau Sans Web by FDI fonts.info
To add a pin to the map and create a button in the PDF file that will be associated with that location do the following...
To set the default zoom level and location..
If you want to try this RMA in your own PDF files, create the RMA with the following URL.
Use the URL rather than downloading and embedding the SWF. I'll be making improvements to the code and as a linked RMA, your file will simply start working better with each update.